Mouawad revealed its special partnership as exclusive jewelry sponsor of Spencer movie, a new biopic on the life of Princess Diana, which received a rapturous standing ovation following its world premiere at the Venice Film Festival on September 3.
Spencer, by acclaimed director Pablo Larrain and writer Steven Knight, stars Kristen Stewart in the role of Princess Diana in a performance that has garnered high praise as well as high expectations for awards season. The story takes place in a pivotal life-changing weekend for Princess Diana over the Christmas holidays in the early 1990s. Ahead of Spencer‘s highly anticipated theatrical launch in US and UK cinemas on November 5, a trailer has been released, giving glimpses of a number of the jewelry items to feature in the movie, including a blue sapphire and diamond engagement ring, featuring 1.82 carat of diamond and 7.25 carat of sapphire, reminiscent of Princess Diana’s own iconic engagement ring. We spoke with Pascal Mouawad.
Mouawad is an exclusive jewelry sponsor of the ‘Spencer’ movie, a new biopic on the life of Princess Diana. Why is this partnership so important to you?
It gives us a great opportunity to strengthen awareness globally of Mouawad as jewelers to royalty, which is a major element of our 131 years of crafting the extraordinary. Mouawad was approached by the team behind Spencer to collaborate and we felt that this is a perfect fit, as a partnership that shines a light on our heritage.
Tell us about the sophisticated jewelry made specifically for Kristen Stewart in the film.
The jewelry was carefully selected by Mouawad to reflect the style of jewelry that Diana wore and loved, conjuring both the essence of her style and of the period the film is set in.
Mouawad was a natural choice as the exclusive jewelry sponsor for Spencer based on its 131 years of heritage of craftsmanship in fine jewelry and watchmaking, and its renown as the jeweler of choice to royalty and to celebrities across the world.
What will this partnership do for your brand?
To appreciate jewelry, there are always advantages to seeing it in real life, whether in person close-up or by seeing it being worn in a photo or film. This gives a context, allows its scale and beauty to be appreciated and demonstrates how jewelry can speak volumes about style, individuality, and personality. With Mouawad jewelry being worn by Princess Diana in the film, this gives us a ready-made international audience who get to see and appreciate the classic sophistication that both Diana and Mouawad jewelry embody and who will have their interest piqued or revived in the allure of classics such as diamond, sapphire and pearl jewelry.
Fourth generation Mouawad Co-Guardians, Fred, Alain and Pascal Mouawad, commented: “Mouawad has an illustrious heritage in jewelry and watchmaking, and over the decades has been the choice for royalty and celebrities when seeking a unique statement piece or set of jewelry, as well as often being called on by royal protocol offices to create notable gifts to be presented to heads of state, presidents, and prime ministers. It has been a pleasure to work on Spencer, providing the jewelry for the role of an iconic princess known for her style as well as her powerful impact on the world.”