NOW PR is a public relations and communications agency based in Beverly Hills – California and a corporate office in Las Vegas – Nevada, soon to launch a branch in Paris, France. It is the quintessential destination of brands globally. NOW is the brainchild of designer Tash Greizen who has succeeded in placing the agency on the map. NOW helps brands tell their story while keeping an eye for the future. It serves as an effective means of setting trends as it integrates an approach to public relations that combines fashion, lifestyle, beauty, entertainment, and global events.
Your passion for fashion led you to work with high-profile clients. Tell us your backstory.
I have always had a passion for fashion and lifestyle, so I naturally fell into this industry. I am a jewelry designer, and that’s really what led me to creating NOW
- Any designer can attest to this, that there is always a moment in your career where you will be seeking a PR agency that will understand your creative vision and elevate your brand. After a while I didn’t really see fit with any of the agencies, I was meeting. That was the moment I realize that I was the only one that could generate the momentum needed to take my brand to new heights.
NOW PR was birthed from that realization and ever since then we have been helping emerging brands globally achieve their vision and goals.
Fast-forward to NOW PR, the quintessential destination of brands globally. Why are celebrities and influencers coming to you today?
Celebrities and influencers are coming to us because of our reputation of being able to understand our client’s vision and where they want to go with it. We really have been able to create these symbiotic relationships that work in driving interest, setting them apart, and elevating their presence in their field. Our approach to public relations combines fashion, lifestyle, beauty, entertainment, and global events. We incorporate all these elements in our approach of serving as an effective means of setting trends that are current and unmatched. Not only that, but women empowerment is a huge driving force behind our agency, and I think that’s really something that sets us apart and attracts others to want to work with us. We have been able to create an environment where they know that they will feel right at home with us.
Your clients have been featured in premier magazines including Vogue, Harper’s Bazaar, and Glamour to name a few. Share your successes.
Our client’s successes are our successes, so we really pride ourselves on that. We have had a lot of successful client campaigns that have allowed our clients to expand their network over the years. A couple that come to mind are Miss O(Olivia Quido-co) who blew up after an O Skin Med Spa event, fashion designer Puey Quiñones has blown up and made waves here in the US from Asia, designer and KFC heiress Kaila Methven, and Jazzy France which is recognized as the first Filipino color cosmetic brand made in Paris.
Your PR firm has direct access to the world’s trend setting audience. What can people expect when working with you?
When people work with us, they will notice that we are able to develop world class prestige by producing exemplary experiences that have distinctive access to the world’s trend setting audience. The most important thing is always success in our clients, so we really aim to build that notoriety needed and create the momentum needed to accelerate their growth.
What are keys to branding success?
Having a good reputation matters a lot in this business, so that is the first thing to keep in mind. You must have a clear idea on what your goals are and how you and your team will execute them. Knowing your target audience is also key in branding success, that way you’ll be able to mold your ideas around this target group to achieve results. Once you have a clear idea on that, you have to develop a message– what’s their mission statement? what are they hoping to reach? Overall, you just have to get creative, be proactive, and always stay ahead of the competition.
What does NOW PR offer celebrities and influencers to catapult them into stardom?
Our client’s stories are of top priority, and at NOW PR we interweave the ways in which we help brands tell their stories with the recognition of how important it is to always keep an eye on the future. Especially with the way that trends change constantly, you really have to think and be one step ahead of them at all times. Our team recognizes that and some of the things we offer celebrities and influencers to catapult them to that point of stardom they desire is a full service in PR (fashion/ lifestyle/ beauty), branding/re-branding, editorials/ press/ media, sales consulting, celebrity outreach and gifting, strategic partnerships, events/production/ campaigns, and influencer/ talent engagement.
Tell us about the celebrity events coming up and celebrity gifting.
Next month we will be having the launch of LennyLu’s new shoe collection. This will be a thrilling collaboration between LennyLu and designer Puey Quiñones. It will be a pre-order event only that will be filled with influencers and designers, so we are really excited about this and expecting great success. Celebrity gifting is essentially when our fashion or beauty brands present them with a gift for an upcoming event or for the holidays
For rising stars, how can NOW PR help them to strategize for global notoriety?
First and foremost, they must have passion for what they do, it really all starts with that. Ultimately, they have to have a vision and surround themselves with a team that knows how to help them carefully execute it. Never compromising your own integrity is also key in having the stability needed in this business. At NOW PR, we recognize the importance of that and strive to elevate our clients to the place where they need to be.