Avocados From Mexico, the number one selling avocado brand in the U.S., is kicking off a new national shopper marketing campaign featuring former New Orleans star quarterback and football legend, Drew Brees, to get fans ready for the ultimate “Guac Zone.” Because nothing pairs better than guac and the Big Game, Avocados From Mexico is launching their biggest and boldest Big Game promotion with a grand prize of a $100,000 Smart Home Makeover. The Hollywood Recorder spoke with Avocados From Mexico President and CEO, Alvaro Luque.
Alvaro, What excites you the most about the “Big Game” campaign?
“The Big Game has always been an effective way for us to connect with our avocado obsessed consumers. Not only did we first introduce our brand seven years ago at the Big Game, but we’ve innovated year after year to continue to engage and excite avocado fans with our Avocado Institute and Knowledge Hub. This year, we’re getting ready to launch the most sales-effective campaign we’ve ever created, integrating shopper, digital and the brand like never before. In addition, we’re revamping our brand logo and creating a new avocado color – avocado glow!”
Why is the partnership with Drew Brees a touchdown for Avocados From Mexico?
“Football and guacamole go hand in hand and who better to partner with than Big Game champion and MVP, Drew Brees, to help drive shopper engagement and avocado demand around our national shopper marketing campaign that supports the number one avocado consumption occasion.”
Tell us about the Grand Prize of a $100,000 Smart Home Makeover.
“We are thrilled to launch our biggest and boldest Big Game promotion to date! We are encouraging retailers to bring the Avocados From Mexico “Get in The Guac Zone” program to their customers and add big excitement into their stores. Consumers will be able to scan the QR code on the Avocados From Mexico display which will connect them to a digital landing page where they have the chance to win a $100,000 Smart Home Makeover, and get a digital selfie with Brees. The Smart Home Makeover will get one lucky shopper’s home ready for the Ultimate Big Game viewing party.”
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